| Flavor Right Foods Group is
proud to be the only company on the market currently with both a
non hydrogenated oil based whipped topping and whipped icing, which
are registered by Flavor Right under the brand name TransZero®.
Flavor Right developed this line in an effort to make available
to the market a whipped topping and icing that are hydrogenation
free, and which contain zero grams trans fats even at high serving
sizes, allowing customers to reduce or eliminate their risk of "hidden,
artificial trans fats".
The intent of this letter is to explain Flavor
Right’s understanding of FDA regulations and how they might
affect your treatment of whipped topping and icings used in your
finished products.
Currently,
in the USA, FDA regulations require that trans fat be listed on
all retail product nutrition panels, and that they are available
for all food service and industrial products. However, when a product
contains less than .5g per serving, the trans fat referenced may
be rounded down to zero. Moreover, no trans fat claims may be made
on labels or in marketing except for "0g trans fat per serving".
"Trans fat free" is not technically allowed on retail products.
However, certain municipalities including NY
City, Boston, and others have further tightened trans fat regulations.
In most cases these "bans" are instituting fines for
restaurants and/or bakeries that produce and sell food items that
contain over .5g trans fat/serving. These bans are also very careful
to focus on "artificial trans fats," which are trans
fats created during the partial hydrogenation of fat, rather than
the naturally occurring trans fats found in dairy products. This
focus on artificial trans fats is the result of various recent studies
that have indicated that it is artificial trans fat that is most
dangerous to health.
For more details regarding the NYC
ban, see: http://www.nyc.gov/html/doh/downloads/pdf/public/notice-adoption-hc-art81-08.pdf
While products that are under .5g trans/serving
generally are within ban restrictions and can be labeled as "0"
trans on nutritionals, there are two major caveats in doing so:
- It is very frequent that food preparers
or manufacturers accidentally calculate the trans fat content
in their finished products by using PER SERVING nutrition statements
on the ingredients used in that finished product. This practice
can often be a mistake, since references by serving size often
are rounded to 0 due to FDA rounding rules, when in fact many
products contain artificial trans fats that may cumulatively,
in combination with other ingredients, cause the finished product
to exceed .5g trans/serving.
Whipped toppings are an example: topping serving
sizes are extremely small at 7-11g (or 35g on whipped icing), at
which levels trans fat is rounded to zero due to the small serving
size. However, many desserts contain many times this amount of topping,
often resulting in well over .5g trans/serving on the finished dessert.
ACTUAL trans levels from 100g nutritionals on ingredients
should always be considered.
As an example, Flavor Right has encountered
a national food service chain that uses 900g of topping in and on
a single cheesecake. The chain initially believed that the cheesecake
was "zero trans" since the nutrition panel PER SERVING
of regular, hydrogenated oil based whipped topping said it was 0g
(per 7-11g). In reality, however, due to the 900g volume involved,
the product contained over 1.5g of trans/serving of cheesecake due
to the topping alone (not including trans fat from other ingredients).
- Due to the very real problem listed
in (1) above, and due to the fact that the end consumer might
consume trans fats that are "hidden" in products that
round to zero when under the .5g/serving limit, consumer advocacy
groups are actively teaching consumers to ignore 0g trans/serving
claims and to focus instead on entirely eliminating the consumption
of foods that contain hydrogenated oil. These advocacy groups
are teaching that by eliminating hydrogenated oil from an ingredient
legend entirely, manufacturers can avoid "hidden"
trans fats, making their labels cleaner and easier to manage,
while consumers can also avoid over consuming such "hidden"
trans fats.
One of the largest consumer advocacy groups
proclaiming this message is www.bantransfats.com.
On this website hydrogenation is strongly targeted and is at
the top of the website’s "what not to eat" directive
for the consumer. See www.bantransfats.com/whatnottoeat.html
Flavor Right’s TransZero® whipped
icing and topping line does not claim to be a "healthy"
product line since it is, after all, a decadent dessert ingredient.
However, this TransZero® line has removed all hydrogenated
oil and hence the "hidden, artificial trans fat" which
is ardently attacked by consumer advocates and some municipalities
like NYC and Boston.
Moreover,
Flavor Right is excited to note that TransZero® icings and toppings
actually are a HIGHER QUALITY and better tasting line than regular
whipped icings and toppings that utilize hydrogenated oil. This
benefit is achieved by the use of specialty oils, which offer a
steeper melting curve than the regular lines, eliminating waxy residue
from the eating experience.
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